Events/Workshops

This half-day seminar is intended to provide participants with an introduction and overview of the SBIR and STTR programs including how to search for solicitations and topics that may fit their technologies and core technical competencies. Participants will also receive instruction intended to help them prepare competitive grant proposals. In addition, the seminar will include an introduction to NSF’s SBIR/STTR program via teleconference.

Speaker: Randy Harmon

•Importing and exporting, an overview •International marketing and sales methods •How to conduct market research •How to find customers •How to transfer risk using international trade terms (INCOTERMS) •How to calculate your price •Working with agents, distributors and reps •Insuring overseas receivables •How to get paid (letters of credit and other methods) •Introduction to international banking and financing •How to obtain Export Working Capital Guaranteed Loans •Freight forwarding & customs brokerage •How to improve your chances for success

Speaker: Roger S. Cohen, President, Cohen International, over twenty-five years, has helped clients develop all sorts of international deals – from fine art, through currency printing etc.

Strategic Selling System: Processes and Practices This course will introduce you to strategic selling skills to enable top performance in your industry and to conquer your customer goals in today’s aggressive marketplace. Learn how to use prospect data and learn about programs aimed at capturing your target markets and clients to further grow your business.

Speaker: Jean Marie Tenuto

In this workshop, you will learn: •Importing and exporting, an overview •International marketing and sales methods •The key differences between sales and marketing •The basic flow of trade development •Aspects of international banking and financing •Make a self-assessment of your readiness for international business •A discussion of trade transactions •How to make arrangements with reps, agents and distributors •Working with licensing arrangements •Training reps, agents and distributors

Speaker: Roger S. Cohen, President, Cohen International, over twenty-five years, has helped clients develop all sorts of international deals – from fine art, through currency printing etc.

Whether you are an aspiring entrepreneur or manage a long-established business, join your fellow business associates from the NJ State Chamber and selected Regional and County Chambers of Commerce in Central New Jersey to learn from key state and local agencies about important resources available to help your enterprise prosper. You will hear from representatives of the Board of Public Utilities, Business Action Center, Department of Labor and Workforce Development, Economic Development Authority, Small Business Development Center, State Library, Department of the Treasury, the UCEDC, and others about the programs and incentives they have available for businesses at no to minimal cost. Each department’s representative will present a three-minute overview of their department and its resources for growth. Attendees can then visit tables, speak one-on-one with staff from these agencies and arrange for follow up meetings and appointments. More Information: 609-771-2947, info@sbdcnj.com or http://www.sbdcnj.com Online Registration: http://web.princetonchamber.org/events/eventdetail.aspx?EventID=94

We invite you to attend this informal question and answer session about starting your business and getting your new business organized and running properly. Get answers to those burning questions that are holding you back from your dream becoming a success. You need sharp tools and an understanding of not only the products or services you offer, but also the basic financial skills to ensure your fiscal soundness. Topics include business ownership options, legal formation, financial management, marketing, business planning, and more. Materials every small business needs will be provided to each participant. More Information: 609-771-2947, info@sbdcnj.com or http://www.sbdcnj.com Online Registration: http://www.eventbrite.com/event/3527539967

Speaker: Al Spiewak - Fordham University Professor and Attorney

Piensa iniciar un Negocio y no sabe cómo empezar? Desea registrar su negocio y no sabe cómo hacerlo? Únase a nosotros y aprenda los lineamientos de empezar su propia empresa y los pasos a seguir en registrar su negocio en el Estado de New Jersey. Únase a nuestra experta Sra. Norma Díaz de RBAC en este seminario gratuito y de valiosa información para todas aquellas personas que deseen formalizar su propio negocio. Más Información: 609-771-2096, espanol@sbdcnj.com y http://www.sbdcnj.com Registro en Internet: http://www.eventbrite.com/event/3481668765

Speaker: Norma Diaz - Master en Educación , Bachiller en Administración de Negocios y Oficial de Asistencia Técnica de RBAC

Este seminario patrocinado por William Paterson University SBDC, es para ayudar a todas aquellas personas que están pensando en empezar un pequeño negocio. Con duración de tres horas, este seminario será dado completamente en español para ayudar a los futuros empresarios a definir sus fortalezas y para conocer cuáles son los pasos a seguir para dar comienzo. To register call 973-754-8695 or email bennettd7@wpunj.edu

Speaker: Roberto Alferez

The business startup seminar helps one to assess his personal attributes and understand his business needs. This seminar provides the entrepreneur with tools, reference materials, and additional sources for information on starting a business. To register call 973-754-8695 or email bennetted7@wpunj.edu

Speaker: Orlando Callegari

This workshop is designed specifically for the individual thinking of starting a business and to give them the necessary tools to follow a logical approach to assess the viability and profitability of starting a business. They will learn the workings of an economic model, a feasibility and breakeven analysis, along with market research and resources skills. A question and answer period will follow concerning any question pertaining to a new venture.

Speaker: Speaker(s): Vince D'Elia, Director NJSBDC at Bergen Community College

We invite you to attend this workshop about starting your business in Mercer County. You will learn how to get your new business organized and running properly. You need sharp tools and an understanding of not only how to market and price the products or services you offer but also the basic financial skills to ensure your financial well-being. You will leave with the answers to the questions which are preventing you from proceeding with your plans to start a business. Topics include legal formation, business ownership options, financial management, insurance issues, marketing and business planning, and much more. Materials every small business needs will be provided to each participant, including a “How to” Handbook for Businesses in Mercer County. This event is co-sponsored by the County of Mercer. More Information: 609-771-2947, info@sbdcnj.com or http://www.sbdcnj.com Online Registration: http://www.eventbrite.com/event/2713725827

Speaker: Al Spiewak, Fordham University Professor and Attorney

Practical money making strategies are given to help business grow. This session covers a brief overview of the major social media sites, how they differ, and how to target awareness. Lecture covers: Facebook, Linkedin, Twitter Learn how these networks are useful, can be applied, and where to post appropriate content in a business environment and use them with your business website or blogsite. Review how to develop a business strategy to make money by using the social media. To register call 973-754-8695 or email bennettd7@wpunj.edu

Speaker: Sean Carroll

There are three ways one can go into business: (1) start from scratch, (2) buy an existing business or (3) buy a franchise. This workshop will explore the pros and cons of buying an existing business or a franchise. Topics include: . How to determine which is the better path for your needs . How to select a business that provides you with an income stream . How to do due diligence & research before putting any money down . Tools to use in finding what businesses or franchises are for sale To register call 973-754-8695 or email bennettd7@wpunj.edu

Speaker: Charles Mizejewski

A business plan is the key tool for all phases of a business from star to expansion. The components of a business plan are executive summary, cover letter, organization plan, financial and supporting documents which are all necessary for obtaining SBA loans or loans from venture capitalists and angel investors. This seminar entails the preparation of a sound and detailed business plan which is necessary for managing a business more effectively. To register call 973-754-8695 or email bennettd7@wpunj.edu

Speaker: Bill Tully

The William Paterson SBDC offers a free personal consultation to bring your credit position under control Bring three free credit reports and learn: • How credit scoring works? • How to correct credit errors? • How to develop a credit management strategy? • How to understand a credit report? • How to improve your credit? To register call 973-754-8695 or email bennettd7@wpunj.edu

Speaker: Lilibeth Rodriguez

There is no fee to attend this program but registration is required. For more information or to register please call 609-347-2174.

Speaker: James Hughes, Director, SBA 504 Loans, Regional Business Assistance Corporation

The William Paterson SBDC offers a free personal consultation to bring your credit position under control Bring three free credit reports and learn: • How credit scoring works? • How to correct credit errors? • How to develop a credit management strategy? • How to understand a credit report? • How to improve your credit? To register call 973-754-8695 or email bennettd7@wpunj.edu

Speaker: Lilibeth Rodriguez

There is no fee to attend this program but registration is required. For more information or to register please call 609-347-2174.

Speaker: Eileen Boyle, Life Coach, Social Media and Marketing Consultant and VP of Programs for NAWBO South Jersey

There is no fee to attend this program but registration is required. For more information or to register please call 609-347-2174.

Speaker: Dawn S. Hunter, Executive Director, Greater Vineland Chamber of Commerce

Tres sesiones de Social Media en hispano que lo ayudarán a entender la importancia de estar envuelto en las redes sociales y cómo su negocio puede beneficiarse. Primera sesión, Jueves, 17 de Mayo 2012: Plan de Mercadeo. Secunda sesión, Jueves, 24 de Mayo 2012: Introducción a las Redes Sociales. Tercer sesión, Jueves, 31 de Mayo 2012: Estrategias de Promoción en las Redes Sociales. Únase a nosotros en esta seria de eventos dictados por Reina Valenzuela , CEO of Starfish Global LLC. Se otorgarán Certificados de Participación del programa de Social Media a aquellas personas que asistenten a las tres sesiones. Más Información: 609-771-2096, espanol@sbdcnj.com y http://www.sbdcnj.com Registro en Internet: http://www.eventbrite.com/event/3534623153

Speaker: Reina Valenzuela , CEO of Starfish Global LLC

Tres sesiones de Social Media que lo ayudarán a entender la importancia de estar envuelto en las redes sociales y cómo su negocio puede beneficiarse. Primera sesión, Sábado, 2 de Junio 2012: Plan de Mercadeo. Secunda sesión, Sábado, 9 de Junio 2012: Introducción a las Redes Sociales. Tercer sesión, Sábado, 16 de Junio 2012: Estrategias de Promoción en las Redes Sociales. Al final de las tres sesiones se otorgarán Certificados de Participación del programa de Social Media a los asistentes. Más Información: 609-771-2096, espanol@sbdcnj.com y http://www.sbdcnj.com Registro en Internet: http://www.eventbrite.com/event/3534990251

Learn How to Sell Overseas. This class provides an overview of the fundamentals of how companies involved in international sales and marketing can get the most from their international representatives, agents and distributors. Students will learn to maximize their efforts in international sales and marketing. We recommend that students take Demystifying International Trade prior to this session. In this workshop, you will learn about importing and exporting, international marketing and sales methods, differences between sales and marketing, the flow of trade development, international banking and financing, self-assessing your readiness for international business, trade transactions, and licensing arrangements. You will also hear about training, making arrangements with and understanding the differences between international reps, agents and distributors. More Information: 609-771-2947, info@sbdcnj.com or http://www.sbdcnj.com Online Registration: http://ow.ly/a3LcU

Speaker: Roger Cohen, International Business Development, Small Business Start-Ups, Government Contracting, Technology Business Plan Consulting, SBIR Proposal Development

This short introductory course will show one how to prepare, interpret important financial reports, and create the company’s books from “scratch”. One is shown how to set up accounts, customers, vendors, items and jobs. Covered Tasks: • “Clean up” your important customer lists • Enter and process checks, bills and payments • Prepare and process estimates, invoices, sales receipts, credit memos, deposits and customer statements • Purchase and manage inventory To register call 973-754-8695 or email bennettd7@wpunj.edu

Speaker: Patricia Saggio

Learn to use QuickBooks for your business accounting needs! Learn how to start a company in QuickBooks and create a chart of accounts. Learn to use the various lists within QuickBooks including lists for employees, vendors, customer jobs and companies. Learn how to set up your inventory as well as receive, pay for and adjust your inventory levels. Students will also learn how to track the sale of products including invoicing and special charges. Explore the ways QuickBooks coordinates with your banking including on-line banking. COURSE #48520 Henderson Hall, 114

Speaker: Mary Adelman, Assistant Director of NWSBDC

Continue learning about QuickBooks with this class by learning to create and customize forms and templates. Learn to work with Asset, Liability and equity accounts. Work with and customize QuickBooks reports and graphs. Explore the Payroll tracking features in QuickBooks including tax liabilities. Explore Job Costing, time tracking and estimating. COURSE #48521. Henderson Hall, 114

Speaker: M. Adelman, Assistant Director of NWNJSBDC

This short introductory course will show one how to prepare, interpret important financial reports, and create the company’s books from “scratch”. One is shown how to set up accounts, customers, vendors, items and jobs. Covered Tasks: • “Clean up” your important customer lists • Enter and process checks, bills and payments • Prepare and process estimates, invoices, sales receipts, credit memos, deposits and customer statements • Purchase and manage inventory To register call 973-754-8695 or email bennettd7@wpunj.edu

Speaker: Patricia Saggio

People don’t use Yellow pages anymore. They search for products and services on Google. Those businesses that show up on the first page of Google in the top of the listing for a particular product or service will get most of the business. So, how do you get on the first page of Google at the top of the listings to get more business? One effective way is to pay for it with "Pay per Click." The other, and more effective way, is to use Search Engine Optimization (SEO). In this webinar, Ed Andriessen, CEO of Business Training Resource, a small business internet marketing consultancy, answers important questions about how to use SEO for local businesses. Ed will cover: = Why am I getting all these call and emails from companies about my SEO? = Why it is critical to understand SEO and determine how your business can benefit by it? = What exactly is SEO and what does a business need to do to get it? = What is the difference between “Do it yourself” SEO and hiring an SEO consultant? = How can a business improve their SEO? = Can a business get away with ignoring SEO? If you’re a small business owner want to learn more about SEO and how it can benefit your business, take a moment to register and attend this valuable session by clicking on the registration link. More Information: 609-771-2947, info@sbdcnj.com or http://www.sbdcnj.com Online Registration: http://www.eventbrite.com/event/2715244369

Speaker: Ed Andriessen

Are quality and service distinguished? What other features make a product or service desirable? How is the service or product marketed? As a business owner, one needs to create customer awareness, and be distinguished from all others who deal in the same marketplace. This one hour counseling session will guide one through this process which can in turn increase sales volume and margins. . To register call 973-754-8695 or email bennettd7@wpunj.edu

Speaker: Jeanmarie Tenuto

Failure to define your target markets will cost you money—and maybe your business. This workshop will show you how to successfully define, target, and reach the markets for your products or services. You will learn how to develop an action plan based on market research and tactics which target your markets. Targeting your markets with the right methods gets results. Course ID #48519

Speaker: Dolores Stammer, Regional Director, NJSBDC of Northwest Jersey

Business Valuation: Creating a Meeting of the Minds in Real Dollars This workshop will give you the real tools in assessing the value of a business whether it involves buying or selling a business. This course focuses on developing quantitative data that will help provide the true financial value and comfort level for buyer and seller. Small business owners interested in succession planning, estate planning or insurance planning would find this workshop very enlightening

Speaker: Vicki Lynn Morgan an expert in helping other business owners address issues related to identifying target markets, bringing products and services to market, building brand recognition and trust, and attracting and keeping customers.

Don't underestimate the value of trade show and event marketing – the most powerful tools in your marketing mix for uncovering and landing new business opportunities. Find out what you don't know about trade shows and how to: choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow up results. MASP course. Instructor: Vicki Lynne Morgan CRN 60143 Thu May 24 6:00pm-9:00pm

This program offers a “Birds Eye View” of database marketing as well as the personal selling philosophy it supports. Learn strategic selling skills that help to achieve top performance in one’s industry To register call 973-754-8695 or email bennettd7@wpunj.edu

Speaker: Jeanmarie Tenuto

Are you confused about all the hype about Facebook, LinkedIn, YouTube, Stumble Upon, Twitter, Google Blogsearch, etc.? This course takes you, the business owner, from concept to results. It lays out a specific plan of action – how these (any, many, more) can be used to create “Buzz About Your Business”. You’ll be provided with many resources that can help you implement a coordinated marketing program using the Social Media. The practical worksheets distributed in class will help you to achieve concrete, measurable results with an investment of no more than a few hours a week. We promise to clear up the confusion and bring tangible results. Course ID#48518

Speaker: Dolores Stammer, Regional Director, NJSBDC of Northwest Jersey

Strategic Selling System: Processes and Practices This course will introduce you to strategic selling skills to enable top performance in your industry and to conquer your customer goals in today’s aggressive marketplace. Learn how to use prospect data and learn about programs aimed at capturing your target markets and clients to further grow your business.

Speaker: Jean Marie Tenuto

Are quality and service distinguished? What other features make a product or service desirable? How is the service or product marketed? As a business owner, one needs to create customer awareness, and be distinguished from all others who deal in the same marketplace. This one hour counseling session will guide one through this process which can in turn increase sales volume and margins. To register call 973-754-8695 or email bennettd7@wpunj.edu

Speaker: Jeanmarie Tenuto

Mercer County is making a concerted effort to include more Mercer County business owners in their bidding and contracting process and is reaching out to more business owners to teach them how to accomplish this. The program will include current bidding opportunities, how to prepare a bid, what to expect during the bid process, what is required once you have won the award, how to get paid, and more. More Information: 609-771-2947, info@sbdcnj.com or http://www.sbdcnj.com Online Registration: http://www.eventbrite.com/event/2776511621

Speaker: Marcella Covello, Director of Purchasing, County of Mercer