Getting the Most from International Agents, Reps and Distributors

In this workshop, you will learn: •Importing and exporting, an overview •International marketing and sales methods •The key differences between sales and marketing •The basic flow of trade development •Aspects of international banking and financing •Make a self-assessment of your readiness for international business •A discussion of trade transactions •How to make arrangements with reps, agents and distributors •Working with licensing arrangements •Training reps, agents and distributors

Speaker(s): Roger S. Cohen, President, Cohen International, over twenty-five years, has helped clients develop all sorts of international deals – from fine art, through currency printing etc.

Fee: $ 25.00