MASP: Trade Showmanship and Event Marketing

Don't underestimate the value of trade show and event marketing – the most powerful tools in your marketing mix for uncovering and landing new business opportunities. Find out what you don't know about trade shows and how to: choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow up results. MASP course. Instructor: Vicki Lynne Morgan CRN 60143 Thu May 24 6:00pm-9:00pm

Fee: $ 50.00