NJSBDC at Brookdale Community College
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Tuesday, March 07, 2017 6:00 PM to 9:00 PM
Tuesday, March 07, 2017 6:00 PM to 9:00 PM, 5 sessions ending Tuesday, April 04
This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.
Tuesday, March 14, 2017 6:00 PM to 9:30 PM
Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Wednesday, March 15, 2017 6:00 PM to 9:00 PM
You’ve launched your new business. Congratulations! Now let’s plan a new website that will work hard for you 24/7. If you’re promoting services only or selling products online, there are significant differences you need to plan for when designing your new website. You’ll learn how to evaluate solution providers, common mistakes to avoid, and the most important best practices to follow to help you get listed in the major search engines – Google/Bing/Yahoo.
Thursday, March 23, 2017 6:00 PM to 9:00 PM
Does your business provide products and services to other businesses? LinkedIn and Google+ are social networks that focus on business and professional connections. In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.
Tuesday, March 28, 2017 6:00 PM to 9:00 PM
Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets. In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.
Thursday, March 30, 2017 6:00 PM to 9:00 PM
Your website isn’t effective if it can’t be found by t he major search engines. This class is essential for you to learn specifically what to change in order to improve your visibility in Google/Bing/Yahoo’s search result pages. Participants learn SEO best practices to follow and have the opportunity to have their own websites critiqued during the session.
765 Newman Springs Road, Lincroft NJ