'CX' Customer Experience Management

Customers rule! They buy for their reasons, not yours! Customers have expectations. They don’t want to be ‘sold,’ but rather they want to enjoy an engaging buying experience. The key element to entice customers is the exceptional customer service they expect. It’s all about building a customer-centric relationship with a ROI measured in terms of repeat and referral business.

This program explores 5 full-circle™ strategies to create your own customer experience program, including: relationship and customer tactics, product knowledge, presentation skills, and after-the-sale systems. Each strategy works in concert to earn customer loyalty ‘for a lifetime’ and new business referrals.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group