Positioning and Branding for Minority Businesses - session 2

Positioning and Branding for Minority Businesses - Webinar SB764 – 22.5 hours The goal of this nine-session course is to aid minority entrepreneurs in strengthening their competitive advantage by leveraging proven positioning and brand development strategies, as well as increasing awareness of opportunities for inclusion in supplier diversity programs. Intensity of competition is the driving force affecting the performance of every level of management today, whether it is a small retail outlet, a service firm, or a dominant multinational corporation. A business’ survival depends on how well its product or service is positioned to satisfy important customer needs; how it differentiates itself from competitors; and how well it builds consumer loyalty, market leadership, and profitable growth. This discipline of positioning and brand development is a must for minority business owners who face the challenge of growing their businesses while remaining competitive. The nine-week class will be an interactive experience focused on teaching minority entrepreneurs how to leverage these times of uncertainty and opportunity to increase their business capacity, as well as help improve their brand identities and maximize resources. Instructor: LaNella Hooper-William, Hooper Williams Communications Course fee: FREE Tue, Apr 13, 20, 27, May 4, 11, 18, 25, Jun 1 & 8, 6-8:30pm Please note: Those who register for an SBDC at RVCC webinar will be provided with secure Zoom sign-in information that will allow you to join the class remotely. Attendees can observe and listen as the instructor teaches the class, view and download presentation materials and interact during discussion or Q&A periods. To participate in a webinar session, you will need either a desktop or laptop computer, tablet, mobile phone, or another appropriate device with webcam and microphone set-up and internet connectivity. You can pretest your equipment and connection by accessing the test facility on the Zoom website (www.zoom.us/test ). Detailed participation instructions and the Zoom webinar invitation will be provided to those who register, in a class confirmation email sent at least two business days prior to the start of the webinar.

Fee: No Cost