360 Integrated Marketing Retreat

Marketing in all its dimensions and strategies is how businesses communicates, informs and engage customers & clients about their products and services. When done correctly, it’s a powerful communication vehicle that grows the business. The Rutgers Newark SBDC 360 Integrated Marketing Retreat Program is a workshop approach that integrates all the strategies, goals, plans, activities, tactics, tools and resources to developing an integrated, executable marketing campaign strategy in order for the business to generate and increase revenue. RETREAT FORMAT: This is a 12hr hands-on workshop offered over a period 2 days. It’s designed for growth focused start-ups (at least 2 years) and established small businesses that are already operational and currently in business. Retreat Topics include: MODULE 1: TARGETING THE RIGHT CUSTOMERS - Target Audience & Buyer Personas; Lead Generation & Customer conversion; Customer Engagement Programs; Customer Journey: Awareness; Potential Customers; New Customers; Repeat Customers; Loyal Customers & Advocates; Integrating social media to make customers advocates; MODULE 2: MARKETING PROGRAM PLAN - Marketing Strategies (Acquire/Engage/Retain/Product Releases/Loyalty); Processes (Proven methods; Current methods; & New methods); Market Plan Program: a. Product Launches/Release; b. ID Buyer Segments; c. Events; d. Ongoing Tactics: Emails; Content/Direct mail Display; PPC; SEO; Social); Mobile Marketing Strategy; Designing, developing sustainable marketing campaigns to fit your business model; a. Goals; Tasks; Resources & Evaluation; Setting the right budgeting; MODULE 3: 360 HANDS-ON CAMPAIGN DESIGN - Marketing measurement to improve your business impact; Marketing analytics to inform decisions; Sales & Marketing alignment; Technology – Marketing Automation: Streamline, Automate & Measure marketing tasks to increase operational efficiency & grow revenue; THIS COURSE IS OFFERED IN CONJUNCTION WITH A FREE PRE-WORKSHOP WEBINAR CALLED 360 MARKETING DNA Register Now - LIMITED SEATING! Breakfast & Lunch Provided

Speaker(s): Dr. Tendai Ndoro

Fee: $ 199.00