Website, Social Media & Analytics Workshop

Wed 9:00 AM to 4:00 PM
Topic: Marketing and Sales

In today's market, harnessing the power of social media is a must if you want to grow your business and your brand and the same goes for your website. It is vital to position yourself online with a strong internet presence that reassures and strengthens the consumers trust and motivates them to engage more with your business. This workshop will provide tools and actionable strategies to optimize your website and social media so you can promote and grow your business. WORKSHOP TOPICS INCLUDE: • Creating a website strategy for your business • SEO – Increasing your website’s visibility in the search engines • Keyword research to build out your website content strategically; • Building your website's reputation via blogs and social media; • Measuring the effectiveness of your web design and strategies; • Integrating social media into your business and marketing strategy; • Understanding each social media platform and how to select the best ones for your business; • Using social media for lead generation; • Third party tools to help manage your social media marketing efforts; • Using analytics and measuring success.

Speaker(s): Stan Robinson - SHR Marketing; Daniel Stoll - Director of Communications | Rutgers Business School

Fee: $ 100.00