Engaging the Ideal Online Customer Workshop

Fri 9:00 AM to 4:00 PM
Topic: Marketing and Sales

In today’s digital marketing space, it’s all about targeting correctly through multiple touch points to Acquire, Engage and Retain the Customer, eventually turning them into loyal advocates. Attracting the right customers is critical to the success of any small business and will save you money in the long run! The RNSBDC Integrated Digital Marketing Series’ learning objective is to coach small businesses in honing their skills for digital marketing via social media and apps. This hands on course helps you the business owner or marketing specialist to create a profile of your ideal customer; develop an effective engagement strategy; boost your marketing by emphasizing the value through the language and get your potential customers to pay attention; know the target ideal customer who wants to buy your product or service and how much demand there is for what you sell and much more! WORKSHOP TOPICS INCLUDE: • Introduction to Digital Marketing • What are you selling: Knowing what you are selling to engage the right customer? • Lead Generation Methods & Tactics • Understanding the Online Buyer /Customer Journey • Online Customer Targeting Methods & Tactics • Online Customer Engagement Strategies/Programs • Targeting via Social Media platforms & Apps

Speaker(s): Dr. Tendai Ndoro (Regional Director - NJSBDC at Rutgers-Newark)

Fee: $ 100.00