Fundamentals of Digital Marketing Webinar (CAP)

In this 90 minute webinar meant for digital marketing beginners, we will provide an overview of the basic tools of digital marketing. This includes search engine optimization, content marketing, social media marketing, and paid advertising (pay per click, display, re-marketing). We will provide a basic understanding of these tools and the role that they can play in supporting the growth of your business.

PRESENTER

Cecelia Henderson - WSI Marketing Edge Ms. Henderson is a resident of Wayne, NJ where she is a member of the North Jersey Chamber of Commerce and serves as a volunteer for Passaic County CASA (Court Appointed Special Advocate). Ms. Henderson is also an active member of the New Jersey Association of Women Business Owners (NJAWBO) where she was recently elected Vice President of Marketing for this statewide organization. Cecelia Henderson attended Georgetown Visitation Preparatory School in Washington and obtained a BA in Economics from Barnard College. Ms. Henderson worked as an analyst/research assistant for the American Institutes for Research in Washington DC, a company that evaluated the performance of federally funded programs in the area of social science and defense. Ms. Henderson then returned to school receiving an MBA from Columbia Business School with a concentration in Marketing and General Management.

You will be sent access information to the webinar in a separate email.