Many small business owners struggle to decide on the prices for their products and services. Lower prices than your competitors’ prices may attract customers, but the risk is that it will hurt your profitability. Higher prices bring in more revenue with each sale, but they might alienate some customers. In this webinar we’ll discuss the variables to consider to ensure your products and services are priced appropriately for your market.

Topics covered include:

• Determining your place in the market
• Knowing your customers’ expectations
• Supply and demand
• Measuring price elasticity / customer price sensitivity
• Discount pricing
• Status/aspirational pricing

PRESENTER

Karen Pisciotta - KQ Consulting

Karen Pisciotta is an experienced business consultant working with privately-owned companies and nonprofit organizations. She is a trusted advisor on initiatives including strategic planning, data analysis, financial modeling, competitive analyses, pricing strategy development, marketing plan development, media outreach, and crisis messaging. With over ten years’ experience in financial and corporate communications and ten years’ experience working with entrepreneurs and small business owners, she has helped executives and entrepreneurs define themselves and articulate their business strategies.

WEBINAR ACCESS:

You will be sent access details to join the webinar in a separate email.