Marketing Research & Competitive Analysis

Wed, Oct 18 9:00 AM to 12:00 PM

This event has been canceled


The following webinar will focus on analyzing business data to develop insights influencing vital business decisions. This webinar explores ways to move from analysis to strategy by using the latest databases and research techniques to identify industry, market, competitors and consumer data that drive results.

Throughout the session, we will explore the following modules: Exploring public databases and free resources. Retrieving data and reports that align with your business. Assessing information through tools and resources that are available for small businesses. Discuss how data improves decisions and strategies for your business.


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Jonathan M. Torres - Business and Data Services Librarian Rutgers University-Newark.

Jonathan is the Business and Data Services Librarian and Graduate Student Services Coordinator specializing in teaching data and information literacy and statistical and data visualization software. He provides course-integrated and resource-specific instruction in business-based subject areas, develops, and delivers data-related workshops, and offers consultative support such as finding data sets, assisting with data analysis software, and data management planning for universities, government, and external organizations.


You will be sent access details to join the webinar in a separate email.



Fee: $ 45.00

Payment will be collected via Eventbrite after you register. The system will automatically prompted you to continue to payment on Eventbrite.