Smart Business Plan Workshop - Market Research (Summer Cycle) Week 2

Jun
14
2024
Fri 9:00 AM to 1:00 PM
Online
Topic: Business Basics

The NJSBDC at Rutgers-Newark Smart Business Plan Workshop is offered in 4 hour increments over 4 weeks. This cycle will be held on Fridays and will be conducted virtually via the ZOOM video conferencing platform.

All the essential steps will be covered, including drafting the business goals and objectives; identifying the audience; gathering information; researching; describing product and services; marketing and sales planning, and financial projections and reports.

At the completion of the workshop, clients who need additional assistance with fine-tuning their business plans will have an opportunity to have a Business & Financial Plan Review.

A CERTIFICATE OF COMPLETION will be issued after participating in all 16 hours of the Smart Business Plan Workshop. Costs include:

  • Training manual
  • Individualized attention with experienced trainers/presenters
  • Step by step online tutoring and counseling

Week 1: Executive Summary & the Organization Plan

Business Description, Mission; Goals & Objectives; Keys to Success; Company Ownership; Ownership & Legal Structuring; Company Location & Facilities; Management Summary; Organizational Structure; Management Team; Management Team Gaps; Personnel Plan

Week 2: Understanding Market Research & Developing a Marketing Plan

Market Analysis Summary; Customer Description; Market Segmentation; Industry Analysis; Industry Participants; Distribution Patterns; Competition and Buying Patterns; Main Competitors; Strategies & Implementation Summary; Marketing Strategy; Pricing Strategy; Promotion Strategy; Sales Strategy; Sales Forecast; Sales Programs; Milestones

Week 3: Business Plan Financials (Part I)

Financial Plan; Introduction; Start up Financial Summary; Important Assumption Key Financial Indicators; Break-even Analysis; Balance Sheet; Cash Flow Statements; Profit & Loss Statements; Income Statement; Business Ratios

Week 4: Business Plan Financial (Part II)

Financial Reporting; Preparation & Interpreting Business Financial Statements; Financial projections; Supporting documents requirements.

PAYMENT:

Payment will be collected through Eventbrite. At the end of this registration, you will be transferred to Eventbrite to complete payment. Please select "Tickets" to register and include the same name and email used to register for this event. Once payment has been made with Eventbrite, we will confirm your registration for this webinar.


Fee: No Cost