Retail Business Masterclass Part 1: Retail Business Model/Branding/Marketing

Retail Business Masterclass: Part 1 – Marketing Basics for Your Retail Business DESCRIPTION: This introductory masterclass equips small and medium-sized retail owners with the fundamentals needed to build a powerful retail business model, sharpen their brand, and execute marketing that actually drives foot traffic and sales. Participants will learn about positioning their retail business for competitive advantage, understanding what drives their customers, and creating comprehensive marketing strategies that can produce measurable results—whether operating in-store, online, or both. Entrepreneurs will walk away with insights they can apply immediately to strengthen their retail presence, attract more customers, and grow sustainably in an increasingly digital marketplace. Participants will leave with: • An understanding of the components of retail business plan and marketing • A understanding of how branding can differentiate their business • The importance of creating marketing strategy that aligns with customer behavior • Greater clarity on how to attract customers and grow sales consistently

Speaker(s): **PRESENTER** Cecelia Henderson

Co-Sponsor(s):

Fee: No Cost