Retail Business Masterclass Part 1: Retail Business Model/Branding/Marketing

Retail Business Masterclass: Part 1 – Retail Business Model, Branding & Marketing ________________________________________ DESCRIPTION: This introductory masterclass equips small and medium-sized retail owners with the fundamentals needed to build a powerful retail business model, sharpen their brand, and execute marketing that actually drives foot traffic and sales. Participants will learn how to position their retail business for competitive advantage, design a brand that resonates with today’s consumer, and implement marketing strategies that produce measurable results—whether operating in-store, online, or both. Entrepreneurs will walk away with practical tools, frameworks, and insights they can apply immediately to strengthen their retail presence, attract more customers, and grow sustainably in an increasingly digital marketplace. 🎯 Expected Outcomes for SMEs Participants will leave with: • A clear, actionable retail business model outline • A refined brand concept that differentiates their business • A focused marketing strategy that aligns with customer behavior • Tools and templates they can use to execute immediately • Greater clarity on how to attract customers and grow sales consistently ________________________________________ 📌 Core Basics This Webinar Should Cover 1️⃣ Understanding the Retail Business Model • What a modern retail business model looks like • Identifying the core offer: product mix, pricing, sourcing, value chain • Store formats: brick-and-mortar, pop-up, mobile, e-commerce, hybrid • Cost drivers & revenue levers • The customer journey (from awareness → purchase → repeat) • Designing a business model that scales and remains profitable 2️⃣ Crafting a Strong Retail Brand • What makes a brand memorable in today’s market • Brand identity fundamentals: name, visuals, tone, personality • Unique Value Proposition (UVP) for retail • How to build emotional connection and trust • Creating a consistent customer experience across all channels • Retail storytelling that communicates your promise 3️⃣ Retail Marketing Essentials • Setting marketing goals that align with sales targets • Building an effective customer acquisition pipeline • Online visibility tools: Google, social media, SEO, local search • In-store marketing: layout, merchandising, signage, sensory experience • Promotions that actually convert (bundles, loyalty, seasonal campaigns) • Understanding customer segmentation • Practical content ideas for retail businesses 4️⃣ Digital & Social Tools Retailers Must Use • Website + e-commerce basics (even for brick-and-mortar stores) • Social platforms that matter for retail (Instagram, Facebook, TikTok, Pinterest) • Leveraging user-generated content & influencer micro-collaborations • Email & SMS marketing for repeat sales • How to read basic analytics to improve ROI 5️⃣ Building a Retail Marketing Plan • Simple 90-day marketing roadmap • Weekly promotional rhythm • Tools for scheduling, tracking, and measuring success • How to integrate brand + model + marketing into a cohesive plan ________________________________________

Speaker(s): **PRESENTER** Cecelia Henderson

Co-Sponsor(s):

Fee: $ 25.00

https://www.eventbrite.com/e/retail-business-master-pt-1retail-modelbrandingmarketing-retail-business-tickets-1974932323744?aff=oddtdtcreator