Retail Business MasterClass Part 2: Product Development, Sourcing and Pricing Strategies

Retail Business MasterClass Part 2: Product Development, Sourcing and Pricing Strategies This webinar will cover the basic considerations and steps to develop profitable products based on customer needs for businesses without Fortune 500-level research budgets. The scope will involve identifying and validating and prioritizing customer needs and understanding what this means in terms of product requirements. The objective is to leave you with a framework for making smart product development decisions that are aligned with your business capabilities, your budget and customer demand. This session will also introduce basic product sourcing, along with value-based and psychological pricing models, helping participants set prices that reflect customer perception, costs, and profitability.

Speaker(s): Cecelia Henderson & Carmen Morris

Co-Sponsor(s):

Fee: No Cost