Retail Business Masterclass: Part 1 – Marketing Basics for Your Retail Business DESCRIPTION: This introductory masterclass equips small and medium-sized retail owners with the fundamentals needed to build a powerful retail business model, sharpen their brand, and execute marketing that actually drives foot traffic and sales. Participants will learn about positioning their retail business for competitive advantage, understanding what drives their customers, and creating comprehensive marketing strategies that can produce measurable results—whether operating in-store, online, or both. Entrepreneurs will walk away with insights they can apply immediately to strengthen their retail presence, attract more customers, and grow sustainably in an increasingly digital marketplace.

Participants will leave with: • An understanding of the components of retail business plan and marketing • A understanding of how branding can differentiate their business • The importance of creating marketing strategy that aligns with customer behavior • Greater clarity on how to attract customers and grow sales consistently.

PRESENTER

**Carmen Morris ** - CEO, Business Mastery Consulting Services (BMCS) Carmen Morris is a powerhouse in business and credit education, known for her straight-talk style and deep expertise. As CEO of Business Mastery Consulting Services (BMCS), she has helped thousands of entrepreneurs and individuals take control of their finances, build strong credit, and grow profitable businesses.

With a professional background in international trade, real estate, and brand development, Carmen brings a unique and actionable perspective to turning credit into capital. She’s passionate about empowering others with real tools to break financial cycles and scale with confidence.

Cecilia Henderson - Ms. Henderson is a resident of Wayne, NJ where she is a member of the North Jersey Chamber of Commerce and serves as a volunteer for Passaic County CASA (Court Appointed Special Advocate). Ms. Henderson is also an active member of the New Jersey State Women's Chamber of Commerce where she was recently elected Vice President of Marketing for this statewide organization. Cecelia Henderson attended Georgetown Visitation Preparatory School in Washington and obtained a BA in Economics from Barnard College. Ms. Henderson worked as an analyst/research assistant for the American Institutes for Research in Washington DC, a company that evaluated the performance of federally funded programs in the area of social science and defense. Ms. Henderson then returned to school receiving an MBA from Columbia Business School with a concentration in Marketing and General Management.