AI Masterclass – Part 3: Digital Marketing & Social Media with AI

This webinar equips small and mid-sized businesses with the AI-powered marketing skills needed to compete in a digital-first world. Participants learn how to use AI tools to create content faster, target the right audiences, optimize social media, and strengthen their brand presence—without needing a full marketing team. The session is practical, results-driven, and designed to help SMEs increase visibility, engagement, and conversions with minimal resources.

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1. The New Marketing Landscape • How AI is transforming digital marketing for SMEs • What’s outdated vs. what works now • Key platforms where AI delivers the biggest ROI

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2. AI Tools for Social Media & Content Creation • AI for writing captions, blogs, ads, and email campaigns • Image, video, and design tools (Canva AI, Adobe, Runway, etc.) • Automating social posting and content calendars • Producing consistent brand voice using AI assistants

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3. Audience Targeting & Customer Insights with AI • Using AI to identify ideal customer segments • Keyword and hashtag intelligence • Competitor analysis powered by AI • Social listening: understanding online conversations that matter

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4. AI-Enhanced Social Media Strategy • How to build platform-specific strategies (TikTok, Instagram, FB, LinkedIn, YouTube) • What to post, when to post, and how to maintain momentum • Creating weekly and monthly AI-generated content plans • Turning engagement into leads and sales

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5. Paid Ads Made Easy with AI • AI-assisted ad creation (copy, visuals, audiences) • Budgeting and performance optimization • Understanding analytics dashboards through AI summaries

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6. Brand Reputation & Community Building • Monitoring reviews, comments, and trends • Drafting quick responses using AI • Building trust and relatable messaging

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7. Live Demonstrations (Hands-On) • Generating a full content calendar in minutes • Creating a 30-second video using AI tools • Drafting ad copy + visuals on the spot • Using AI to summarize analytics to guide decisions

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8. Quick Toolkit for SMEs (Takeaway) • Top 10 AI tools for marketing & social media • A simple repeatable content system • Templates for posts, ads, and campaigns

PRESENTER Cecelia Henderson