#AI Masterclass – Part 3: Digital Marketing & Social Media with AI

This webinar equips small and mid-sized businesses with the AI-powered marketing skills
needed to compete in a digital-first world. Participants learn how to use AI tools to create
content faster, target the right audiences, optimize social media, and strengthen their brand
presence—without needing a full marketing team. The session is practical, results-driven,
and designed to help SMEs increase visibility, engagement, and conversions with minimal
resources. Ideally, participants will have access to a laptop to explore using some of the
techniques covered in the class for their own business.
Among the topics:
 How AI is transforming Marketing for SMEs
 AI tools for content creation (social posts, images, video) in Social Media and
elsewhere
 Targeting the right audience for your business
 AI assisted strategy development for social media and content creation that can help
increase visibility and engagement
 Live Demonstrations of engaging with AI to support business growth.

PRESENTER

Cecelia Henderson

Ms. Henderson is the owner of Marketing Edge Advantage, a strategic marketing coaching company focused on helping small business owners develop winning marketing plans. Cecelia believes that plans developed by others are often put in a drawer to collect dust, but plans that an owner develops in conjunction with their team and /or a marketing coach are more likely to be executed successfully. Previously, Cecelia owned Marketing Edge, a digital marketing consultancy focused on helping businesses develop and leverage their digital presence for growth. Cecelia focuses on marketing strategy, social media, Artificial Intelligence, and general management. Cecelia’s professional background includes Marketing, Sales, General Management, Market Research, and Product Development Marketing. Cecelia received a BA in Economics from Barnard College and an MBA from Columbia Business School with a concentration in Marketing and General Management.