The NJSBDC at Rutgers-Newark Smart Business Plan Workshop is offered in 10 hour. This cycle will be held on Friday and will be conducted virtually via the ZOOM video conferencing platform.

All the essential steps will be covered, including drafting the business goals and objectives; identifying the audience; gathering information; researching; describing product and services; marketing and sales planning, and financial projections and reports.

At the completion of the workshop, clients who need additional assistance with fine-tuning their business plans will have an opportunity to have a Business & Financial Plan Review.

A CERTIFICATE OF COMPLETION will be issued after participating in a 10 hours of the Smart Business Plan Workshop. Costs include:

• Resources
• Individualized attention with experienced trainers/presenters
• Step by step online tutoring and counseling

Executive Summary & the Organization Plan

Business Description, Mission; Goals & Objectives; Keys to Success; Company Ownership; Ownership & Legal Structuring; Company Location & Facilities; Management Summary; Organizational Structure; Management Team; Management Team Gaps; Personnel Plan

** Understanding Market Research & Developing a Marketing Plan**

Market Analysis Summary; Customer Description; Market Segmentation; Industry Analysis; Industry Participants; Distribution Patterns; Competition and Buying Patterns; Main Competitors; Strategies & Implementation Summary; Marketing Strategy; Pricing Strategy; Promotion Strategy; Sales Strategy; Sales Forecast; Sales Programs; Milestones

** Business Plan Financials (Part I)**

Financial Plan; Introduction; Start up Financial Summary; Important Assumption Key Financial Indicators; Break-even Analysis; Balance Sheet; Cash Flow Statements; Profit & Loss Statements; Income Statement; Business Ratios

Business Plan Financial (Part II)

Financial Reporting; Preparation & Interpreting Business Financial Statements; Financial projections; Supporting documents requirements.

PRESENTER

Jesse M. Herschbein, CPA, CGMA - Ascend Accounting Advisory, LLC

Jesse M. Herschbein, CPA, CGMA, is the Founder and President of Ascend Accounting Advisory, LLC, a fractional CFO and outsourced accounting advisory firm serving privately held companies across the Northeast. With over 30 years of experience in accounting and financial leadership, Jesse has worked with organizations ranging from startups to established companies generating up to $125M in revenue, guiding them through financial reporting, cash management, and strategic growth decisions. He is a longtime active member of the NJCPA, having served as Past President of the Essex County Chapter and on the Board of Trustees, and was honored with the organization's 2020 Ovation Award. Jesse also serves as a business advisor with the NJ Small Business Development Center (NJSBDC) at Rutgers University, where he works directly with entrepreneurs on everything from startup formation to financing and growth strategy. He holds a B.S. in Accounting from William Paterson University and is based in Wayne, NJ.

PAYMENT:

Payment will be collected through Eventbrite. At the end of this registration, you will be transferred to Eventbrite to complete payment. Please select "Tickets" to register and include the same name and email used to register for this event. Once payment has been made with Eventbrite, we will confirm your registration for this webinar.