Marketing Collateral: Content Strategy Development

The professional press reports that “Content is King”. What exactly does that mean? Marketing collateral is the means by which we communicate (content) to our markets, prospects, and customers. So we need to use consistent and appropriate content in all communication whether on your website, in your brochures, blogs, social media posts and presentations. Marketing collateral also helps to develop or reinforce a strong brand. In this workshop you’ll learn how. Be sure to bring some marketing collateral to work on.

Speaker(s): D. Stammer

Register: http://sussex.edu/ce/

Fee: $ 50.00