Go Global with Market Finder

This hands-on workshop is designed to help small and medium-sized businesses identify international growth opportunities, evaluate foreign markets, and develop practical market-entry strategies.

Participants will explore digital tools, including Market Finder, to better understand global demand, assess potential markets, and identify the resources needed to expand internationally.

Key Takeaways:

1. Explore International Markets
   Identify promising countries using market data, international demand indicators, and consumer insights.
   Evaluate potential markets based on business opportunities and market conditions.
   Understand how to compare and prioritize international markets.
2. Build International Business Operations
   Address localization requirements and international customer expectations.
   Explore international payment solutions and customer service considerations.
   Understand logistics, distribution, and supply chain requirements.
   Evaluate talent recruitment, taxation, and legal considerations when operating internationally.
3. Scale International Marketing Efforts
   Explore international advertising and global marketing strategies.
   Understand how to use analytics to evaluate international market performance.
   Identify government resources, trade assistance programs, and potential international partnerships.

In addition, we will cover
Foreign Trade Zone in Mercer County and Resources available for anyone doing business internationally
SBA Resources