Marketing Strategy for Small Business

This 15-hour comprehensive overview will be conducted on three consecutive Saturdays on March 26, April 2 and April 9 from 9:00 AM to 2:00 PM.

The course covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies.

Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.

Instructor: Paul Rinaldi

***Must Take all (3) Sessions***

Sat., March 26th, 9:00pm - 2:00pm Sat., April 2nd, 9:00pm - 2:00pm Sat., April 9th, 9:00pm - 2:00pm