Marketing Strategies for Small Business

This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.

Instructor: Paul Rinaldi

       (3) SESSIONS

Saturday, May 20, 9 -2:00pm Saturday, May 27, 9 -2:00pm Saturday, Jun 3, 9 - 2:00pm America's SBDC at Brookdale is inviting you to a scheduled Zoom meeting.

Topic: Marketing Strategies for Small Businesses Time: May 20, 2023 09:00 AM Eastern Time (US and Canada) Every week on Sat, until Jun 3, 2023, 3 occurrence(s) May 20, 2023 09:00 AM May 27, 2023 09:00 AM Jun 3, 2023 09:00 AM Please download and import the following iCalendar (.ics) files to your calendar system. Weekly: https://brookdalecc.zoom.us/meeting/tJMrdeqtqj8qG9H9_qb49Gxh9rcfzSTPgkpN/ics?icsToken=98tyKuCvqDkpH9CRsBiCRowEBIjob-_wiClfjfp1xSD0AXQKRRv-b_BBNKhMJOjX

Join Zoom Meeting https://brookdalecc.zoom.us/j/97623544015

Meeting ID: 976 2354 4015