Digital Marketing & Social Media

This introductory workshop addresses the basics of harnessing the power of digital, within the context of your organization’s marketing strategy. Digital marketing is an important part of your promotional mix, and social media platforms are valuable tools to use in your marketing communications strategy. In this workshop, we’ll cover:

Using your website to build a foundation for communicating content Integrating digital marketing into your overall promotions Search Engine Optimization Which social media platforms are best for your business You will gain a fundamental understanding of the core principles of digital marketing, and learn to balance digital techniques with traditional methods for greater effectiveness.

Speaker: Alejandro Cruz, UCEDC