Navigating the AI Wave: Lessons from the Dot-Com and Crypto Eras

Over the past 25 years, businesses have experienced multiple technology waves, the dot-com boom, the crypto and NFT surge, and now the rapid rise of AI. Each wave brought excitement, uncertainty, inflated expectations, and ultimately a new normal. In this session, Jonathan Goodman shares first-hand insights from operating through multiple tech cycles and explains what small business owners can learn from those moments today.

Attendees will learn: • What actually survives after a technology boom • How to avoid costly hype-driven decisions • How to communicate stability during uncertainty • Where AI creates real operational value, and where it doesn’t • How to position your business for long-term advantage