Show Up for the FIFA World Cup: Google Business Profile Optimization-WP

Description:

Get your business ready for the surge of global visitors expected to flock to the NY/NJ area during the FIFA World Cup 2026™. In this watch party pre-recorded workshop, developed in collaboration with the NYNJ Host Committee and Google, you’ll learn how to position your business to be found by the masses when it matters most.

As the way people search continues to evolve, your online presence will play a critical role in attracting new customers.

What You’ll Learn: 2026 Outlook Hear how the region is preparing for the World Cup and what increased tourism could mean for your business. Concierge Experience Demo Explore how visitors will plan their trips and discover local businesses through new digital tools and platforms. Google Business Profile Optimization Most of your potential customers are going to find you through Google, so make the most of it. Learn practical, easy-to-implement strategies to improve your visibility so your business shows up when potential customers are actively searching.