Foodpreneur: Racing for Success - Part 4

Getting Your Product onto the Consumer's Plate—and Into Their Hands

Getting on the shelf is one thing. Getting off the shelf is what builds a business.

How will consumers discover your product? Why will they try it? And, most importantly, what will make them come back and buy it again?

We'll explore marketing, sampling, promotions, social media, storytelling, consumer engagement and other ways to create awareness, generate trial, encourage repeat purchases and build loyal customers. We will explore low cost ways to expand your budget.

You'll learn why successful brands don't simply sell products—they build relationships with consumers.