Foodpreneur: Racing for Success - Part 3

Getting Your Product on the Shelf

You've created it. Now how do you sell it?

Learn how products actually make their way into the marketplace.

We'll explore different routes to market, including direct sales, retail, wholesale, distributors, brokers, e-commerce and other sales channels.

You'll learn what buyers are looking for, how to prepare for buyer meetings, how to price for different channels, and what you need to have in place before approaching retailers and distributors.

Because getting a buyer to say "yes" is only the beginning—you also need to be ready to deliver. And how to make the buyer feel he/she made the right choice in choosing your product and knocking another product off the shelf.