Intro to Digital Marketing

As a small business owner, you need to know a lot about everything. You are aware that digital marketing is crucial so people can find you and so you can grow your business. But what should you focus on first and foremost? Your website, email marketing, SEO, CPC/Google Ads, video, organic social media, paid social media? How much time should you spend? What will it cost you? How will you decide where to spend time, money, and resources? This class breaks down the major types of digital marketing tactics for you. We will cover a lot but won't go too far into the details/tactics of each because there simply isn't enough time. (Fortunately, we offer other more specific training classes to help you with that.) This class is your opportunity to ask anything you want about digital marketing, get clarity on obscure topics you've heard about, and make informed decisions about what you should learn to do next.

Please note: Upon registration, for this webinar, you will be provided with a secure Zoom sign-in information that will allow you to join the class remotely. Seats are very limited. If you are unable to attend, please cancel your registration at least 24 hours before start time. Our e-mail is: sbdc@kean.edu