INTERNATIONAL SALES FOR SMALL BUSINESS

Is Going Global the right decision for your company? This course presents an analysis of the sales function across national borders. The impact of strategic, economic, political, legal, and cultural factors on sales activities, factors that influence the globalization of selling, and the impact of cultural differences on global selling and buying will be discussed. The material presented in this course is geared to business owners or managers with authority to decide the strategy and direction of the company. This NOT a HOW to sell basics; it is designed to help participants decide if Going Global is the right decision and if it is, how do they start. * There are a total of 6 workshops for this event, please see dates below March 2, 2022 Workshop 1: How the COVID-19 Crisis and Recovery are Shaping the Global Economy (2 hours) March 9, 2022 Workshop 2: “Where do We Mart!” (2 hours) March 16, 2022 Workshop 3: Entering the Global Market Step by Step (1 hours) March 23, 2022 Workshop 4: Reduce the Risk for Your Company Going Global (2 hours) March 30, 2022 Workshop 5: Finding a “Mountain Guide” (2 hours) April 6, 2022 Workshop 6: Ethical Frameworks & Possible Conflicts with U.S. Law (2 hours)

Fee: No Cost