Choosing the Right Online Marketplace: A Beginner’s Guide to Selling Online

Choosing the Right Online Marketplace: A Beginner’s Guide to Selling Online

This beginner-friendly workshop is designed for small business owners who want a clear understanding of how online marketplaces work and how to choose the platform that best fits their products, customers, and goals.

During this session, you’ll learn:

• What an online marketplace is and how platforms like Amazon, Etsy, Walmart Marketplace, and other open marketplaces differ
• How to evaluate marketplaces based on product type, customer base, pricing, and competition
• The pros and cons of each platform, including fees, visibility, effort required, shipping expectations, and overall business fit

Who should attend:

• Small business owners exploring online selling for the first time
• Entrepreneurs unsure which marketplace fits their products
• Business owners looking to make informed, strategic e-commerce decisions