Business in the Digital Age: Essential Steps Business Owners Should Know

In today’s fast‑moving digital world, every business — regardless of size or industry — needs a strong online foundation. This workshop is designed for business owners who want to modernize their operations, improve customer engagement, and put the right tools in place for sustainable growth. No tech experience needed.

During this interactive session, participants will learn how to build a credible online identity and set up the essential digital systems that support daily operations. You’ll walk away with clear, actionable steps you can implement immediately.

What You’ll Learn: By the end of this workshop, you will understand how to:

• Choose and secure the right domain name for your business
• Create a modern, customer‑ready website with compelling messaging
• Set up professional email through Google Workspace (e.g., joe@business.com)
• Organize communication, files, and workflows with simple digital tools
• Build and optimize your Google Business Profile so customers can find you
• Establish the core digital systems needed for future growth, including payments, booking tools, and online forms

Whether you're just starting out or looking to strengthen your digital foundation, this session will help you operate with greater confidence and clarity in the digital age.