Understanding Your Brand Positioning

Monday, November 30, 2026 | 6:00 PM to 7:30 PM
Virtual (Zoom)
Speaker: Sabrina Matera, NJSBDC Consultant

Why should customers choose you over the competition? Learn how to find your place in the market and explain what makes your business different, clearly and confidently.

What You'll Walk Away With

• A clear picture of the customers you serve best
• A better understanding of how you compare to competitors
• A working positioning statement you can use right away

Who Should Attend

Small business owners and entrepreneurs who want to stand out, are launching or rebranding, or attended Brand DNA Deep Dive and want to keep building.

Registration is required. The Zoom link will be emailed to registered attendees.

Disclaimer: This training event is supported by federal taxpayer funds. By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and Executive Order 14218 ‘Ending Taxpayer Subsidization of Open Bordersʼ (February 19, 2025).