How to Evaluate e-Commerce Platforms for e-Tail Success

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How to Evaluate e-Commerce Platforms for e-Tail Success NEW SB814 3 hours Online shopping continues to disrupt the retail sector at an increasingly fast pace and every business needs an online e-commerce and m-commerce store to be competitive. Entrepreneurs can succeed in online e-tailing given the low cost structure and various platform options to go to market quickly and operate efficiently. Participants will be guided to apply a framework to evaluate and select the best path to online retailing. Business model platforms of Amazon and Atomy as well as stand-alone web store options will be compared in terms of costs, pricing, marketing, sourcing, fulfillment, time to profitability and overall success. Course fee: $59 CRN 60067

Fee: $ 59.00

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