Customer Experience Management

Wed 10:00 AM to 12:00 PM
2 sessions ending Wed, Mar 31
Topic: Marketing and Sales

Success in business is measured in terms of attracting - and keeping - repeat and referral profitability. The key element to achieving that is customer loyalty. Your customers expect and deserve exceptional experiences that differentiate your business from the competition. Treated with genuine caring and fairness, they will reward you with their loyalty for a lifetime. This program explores a full-circle, integrated strategic game plan you can easily customize to manage your own customer experience program. Clearly identified and defined, five strategies work in concert to prepare you to meet and exceed your customers’ expectations for value and great service. With rewarding customer experiences, you’ll earn the loyalty you need to sustain your business and profitability for a lifetime. Two sessions Cost: Free Dates: Wed, March 24 and 31 Time: 10am to noon Speaker: Vicki Lynne Morgan

Speaker(s): An entrepreneur for over 40 years, Vicki Lynne Morgan has a passion for helping business owners sustain their goals and profitability. She advises clients on leveraging their expertise with strategic foundations and integrated consulting in core areas such as business and marketing plans, strategic target marketing, online resources, selling skills, customer experience management, written and verbal communication skills, and expo and trade show marketing. A life-long sales professional, certified Guerrilla Marketer and trusted resource, Vicki Lynne has a wealth of knowledge gained from personal experience in retail, wholesale distribution, and service businesses. She has provided speaking presentations, counseling, and classroom instruction for thousands of clients and students for more than 20 years and is a frequent contributor and resource for New Jersey Small Business Development Centers, trade organizations, networking groups, and Chambers of Commerce. Ms. Morgan is founder and president of Califon Connection LLC, dba’s: Russmor Mentoring Group (formerly Russmor Marketing Group), Russmor Marine, and Animal Brands® Marketing, Sales Representation, and Consulting Agency – the first woman-owned manufacturers’ representation agency in the pet supply industry.

Fee: No Cost