Events/Workshops

Learn how to create impactful video content for your website and social media marketing. Engage your prospects dramatically to turn leads into sales. From planning to production to publishing, this class pieces together the skills and tools you’ll need to create desirable content to promote your brand or organization. Especially designed for small businesses and entrepreneurs on a limited budget. - See more at: http://www.mosbdc.com/services/seminars/website-management/#sthash.M77srBwh.dpuf

Acquiring an existing Business or Franchise - Between franchises, existing businesses, start-ups one must evaluate which option is most appropriate. Starting a business can be risky. Buying into a proven business or franchise affords a glimpse of the company’s operations, competition, and future profit potential. Explore the alternatives to starting a new business. Seminar will cover the pros and cons of acquiring an existing business. Presenters: Elayne P. McClaine, Associate Broker, Executive Business Brokers. Fee $25.00

As a small business owner, every minute and dollar counts. You need reporting tools that will help you make informed marketing decisions. Google Analytics is a powerful, free reporting tool you can use to measure the effectiveness of your marketing efforts. Learn how to set up Google Analytics to measure website visitor traffic, collect data from your online marketing campaigns and social media activity. - See more at: http://www.mosbdc.com/services/seminars/website-management/#sthash.M77srBwh.dpuf

Participants will learn social media time management tips, strategies and tools. How to sessions will establish importance of starting and using Twitter, Facebook, Pinterest, Linked In and other social and business platforms. A Google profile and other tactics to consolidate online presences will be demonstrated. Participants will also learn a process for building an influential personal and business brand, manage their online image and how to identify and leverage language to influence the purchasing behavior of ideal clients. This seminar will clarify Search Engine Optimization and its many myths and misunderstandings. You will learn two factors of SEO: on-page and off-page SEO and what you can do to rank your site. This is a hands-on seminar, so bring a laptop and any passwords to be able to access your WordPress dashboard, YouTube account and directory listings.(Note: if you don’t know what these mean, you are still welcome to join the class to acquire actionable knowledge and strategies of using SEO for your business growth). All registrants should have or create a Gmail account before the seminar. Fee for both seminars is $85

The Intro to Entrepreneurship Q & A sessions provide opportunities for those interested in starting a business to address start-up issues or questions: Starting with The Finish Line In Sight. Pre-registration required. This workshop is offered twice a month and will cover topics on doing business in New Jersey such as: Online Business Registration; Legal Structuring of the Business; Getting a Federal ID; Registering for taxes with the NJ Department of Revenue; Financial Sources and Resources; Preparing for Certification; General discussion on other specific topics related to the participants’ business questions and needs. This Introductory Session will be provided in Spanish as well. Fee: $10

For start-up businesses wanting to know how to choose the right form of business and what is the difference between the various forms and how they will impact your ownership, profits, funding, liability and taxes.

Speaker: Vince Vicari, Assistant Director NJSBDC at Bergen Community College

Piensa iniciar un Negocio y no sabe cómo empezar? Desea registrar su negocio y no sabe cómo hacerlo? Únase a nosotros y aprenda los lineamientos de empezar su propia empresa y los pasos a seguir en registrar su negocio en el Estado de New Jersey. Únase a nuestra experta Sra. Norma Díaz de RBAC en este seminario gratuito y de valiosa información para todas aquellas personas que deseen formalizar su propio negocio. Más Información: 609-771-2096, espanol@sbdcnj.com y http://www.sbdcnj.com Registro en Internet: http://www.eventbrite.com/event/3481668765

Speaker: Norma Diaz - Master en Educación , Bachiller en Administración de Negocios y Oficial de Asistencia Técnica de RBAC

The Intro to Entrepreneurship Q & A sessions provide opportunities for those interested in starting a business to address start-up issues or questions: Starting with The Finish Line In Sight. Pre-registration required. This workshop is offered twice a month and will cover topics on doing business in New Jersey such as: Online Business Registration; Legal Structuring of the Business; Getting a Federal ID; Registering for taxes with the NJ Department of Revenue; Financial Sources and Resources; Preparing for Certification; General discussion on other specific topics related to the participants’ business questions and needs. This Introductory Session will be provided in Spanish as well. Fee: $10

This workshop is designed specifically for the individual thinking of starting a business and to give them the necessary tools to follow a logical approach to assess the viability and profitability of starting a business. They will learn the workings of an economic model, a feasibility and breakeven analysis, along with market research and resources skills. A question and answer period will follow concerning any question pertaining to a new venture.

Speaker: Vince Vicari, Assistant Director NJSBDC at Bergen Community College

If you are an entrepreneur who is planning to start or has recently started a small business, this course is for you! Examine the legal forms of ownership, how to register the business, setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. - See more at: http://www.mosbdc.com/services/seminars/business-startup/#sthash.WpkuRGhc.dpuf

Speaker: Jackeline Mejias-Fuertes

Throughout the year the Center offers a 20-hour Business Plan Writing Workshop. Workshop cycles are offered on Fridays or on Saturdays. Workshop will cover Part I-Strategy and Organization, Part II- Marketing and Market Research, Part III – Forecasting and Financial Projections Part IV- Financial Statements and Budget Projections. Access to a Computer is necessary either through state of the art classrooms or personal laptops. Post-training counseling: Once the training is completed clients, who need additional fine-tuning of their business plans will have an opportunity to have Business & Financial Plan Consultations. A Certificate of Completion is issued after participating in all 20 hours of the Business Plan. Costs include training manual, 5 writing classes with hands on computer access to MS Word, Excel & the internet. Experienced trainers & presenters. Individualized attention; step by step tutoring with in-session counseling! Fee $125.

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing. - See more at: http://www.mosbdc.com/services/seminars/business-plan/#sthash.MOT1omGl.dpuf

This is a workshop for pre-screened entrepreneurs looking to borrow money to finance the start or growth of their business. There will be a short presentation following the introduction of several loan officers representing banks willing to lend money to qualified individuals.

Speaker: Vince Vicari, Assistant Director NJSBDC at Bergen Community College

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center. - See more at: http://www.mosbdc.com/services/seminars/financing-small-business/?doing_wp_cron=1395848610.1478080749511718750000#sthash.5flUz8dV.dpuf

This program addresses how critical credit issues impact the achievement of important and complex personal & business financial aspects and will cover: 1) How to understand one’s credit situation/status based on what your credit report reveals 2) How credit scores are calculated; determined; impacted; manipulated and navigated. What factors impact the scores and how you can navigate/manipulate options to make them better work for you 3) How personal & business financial statements and tax returns impact/effect strategies developed to enhance a credit rating 4) How to disable the myth about personal and business financial issues not being interwoven and /or integrated has been disabled and 5) How investors, lenders and creditors use credit bureau reports to assess business capacity

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center. - See more at: http://www.mosbdc.com/services/seminars/financing-small-business/?doing_wp_cron=1395848610.1478080749511718750000#sthash.5flUz8dV.dpuf

The small business owner will learn about the SBA’s business loan programs, no-cost business management counseling programs, what goes in to a good loan proposal, how to prepare one to increase the chances of getting a loan. In addition participants will go over strategies for credit management & credit score improvement. Attendee can schedule an appointment for credit counseling on the spot. SBA Presenters and local lenders will be on hand to discuss various loan programs, credit profiles and financial readiness. - NO COST.

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions. Course is 6 hours. (2 sessions – 3 hours each) - See more at: http://www.mosbdc.com/services/seminars/record-keeping/#sthash.qO3TgIUI.dpuf Workshop will be held 5/6 & 5/8

This intermediate course is designed to put the student in a simulated real business environment managing both the Customers/Sales and Vendors/Expenses capabilities in QuickBooks. Accounts Receivable transactions include creating customer and job lists, setting up item (product) lists, creating quotes, tracking employee time for customer jobs, applying customer payments, journal entries, and accounts receivable reporting. Accounts Payable transactions include setting up vendors, preferences, processing vendor invoices, credit card statement payments, applying invoices to customer jobs, batch and single check process, voiding checks, journal entries, and Account Payable reporting. QuickBooks for Small Businesses or good working knowledge of navigating QuickBooks is a prerequisite. 3 sessions. Instructor: Linda Dousis CRN 60086 SB205-01 Tue/Thu Mar 13,15 & 20 6:00pm-9:00pm

This course is 15 hours spread over 2 days. For both days, we will meet from 8:30am to 4:30pm with a 30-minute break. The dates are Tuesday, September 17, and Wednesday, September 18. Are you a wreck prepping records for your accountants? Is your bookkeeping a mess? Are you concerned your federal or state business taxes might have some accounting gaps? Are you afraid it is too hard to learn because you are so busy? Once and for all QuickBooks is your answer. Get your books quickly in order and spend more time on your business than drowning from it. In the first 5 hours, we will concentrate on ACCOUNTING FUNDAMENTALS, including terminology, GAAP, the four steps of the Accounting Cycle, an overview of major financial statements, a discussion of financial ratios and more. At each step, the Accounting Fundamentals theory is interspersed with demonstrations of and direct comparison to the QuickBooks software. In the second 5 hours, the attendees will be trained on all steps of QUICKBOOKS SETUP. This will include the tutorial East Step Interview, setting up a company file, learning to do backups, evaluating the scope of Preferences, and establishing the relational databases. During the final 5 hours, the attendees will learn the entire business processing of financial information, or TRANSACTIONAL QUICKBOOKS, starting with accounts payables/vendors, issuing purchase orders, receiving inventory and paying bills. Students will also learn accounts receivables processing, how to issue estimates, issuing invoices, receiving payments, deposit processing, and an overview about the full complement of reports available through the development of databases in QuickBooks. Questions are encouraged during the lecture, and you will be working in a computer lab for hands-on learning. You can attend this course as a for-profit or non-profit small business, and our instructor will make certain to cover the course in a way that meets your specific needs and focus. You will be given a binder containing copies of the class materials, and we encourage you to use these documents as checklists and guidelines for using QuickBooks. More Information: 609-771-2947, info@sbdcnj.com or http://www.sbdcnj.com Online Registration: http://www.eventbrite.com/event/5195349430

Speaker: Carla Fallone - CEO of Fallone Business Resources, adjunct professor for The College of New Jersey, QuickBooks instructor for 10 years, entrepreneur for 23 years, and founder of highly successful food services corporation.

Topics covered: using QuickBooks; which version is best for your business and how to use it; financial planning; understanding charts of accounts, financial statements such as balance sheet and profit & loss statement; managing cash flow; accounting concepts of assets, liabilities and equity. In addition, clients will use financial analysis software to analyze their financial performance against industry comparison and get a takeaway report with recommendations and strategies. Each Client will be taken through the initial startup phase of QuickBooks. Post-training financial counseling may be available. The QuickBooks Workshop will also be provided in Spanish. Fee $125

Marketing creates brand awareness, builds trust, gives people reasons to buy, and validates the buying decision. Marketing is every element of contact with your target audience to obtain repeat and referral business. It starts with a “marketing mindset” PLUS your time, energy, and imagination. This interactive, three session program takes the mystery out of marketing. It offers guidelines for a strategic plan grounded in critical foundations that make your marketing endeavors exciting and rewarding. Instructor: Vicki Lynne Morgan CRN: 50103 3 sessions, Tues. & Thurs. Sep 25, 27 & Oct 2

Nunca antes ha usado una computadora? ¿Tiene una computadora y no sabe como usarla? Venga y aprenda en dos sesiones los conceptos básicos de computación. Computacion I: Fundamentos para nuevos usuarios. Instrucciones sobre como usar una computadora incluyendo: términos técnicos, hardware, software, navegación, uso de ventanas, administrar archivos, instalación y mantenimiento de software informático. Presentadora: Reina Valenzuela, Starfish*Global, Consejera del SBDC. Más Información: 609-771-2096, espanol@sbdcnj.com y http://www.sbdcnj.com

Speaker: Reina Valenzuela - CEO of Starfish Global LLC

Tres Sesiones donde Ud aprenderá a crear una Página Web Básica para su Negocio y establecer una presencia en internet. Participantes aprenderán a reservar el domain name para su compañía, familiarizacion con términos básicos de HTML, tags, codificación y creación de su página virtual. Introducción a diseño de página, revisión de plataformas populares GoogleSites, Intuit and Wordpress y mucho más. Unase a nosotros en esta serie de eventos dictados por Reina Valenzuela y Oscar Moreno de Starfish Global LLC. Se otorgarán certificados de participación del programa a los asistentes que acudan a las tres sesiones. Después de las sesiones, cada participante recibirá como mínimo cinco horas de asesoría gratuita e individual orientando específicamente a cada tipo de negocio. Más Información: 609-771-2096, espanol@sbdcnj.com y http://www.sbdcnj.com Registro en Internet: http://www.eventbrite.com/event/6715772055

Speaker: Reina Valenzuela & Oscar Moreno, Starfish Global LLC

This workshop will help you explore the landscape of using Social and Email Marketing to help you generate new business. Learn how setting marketing goals and objectives will help you determine the best targeted channel for you to push out your social and email campaigns. Interactive exercises throughout the workshop will leave you with actionable steps you can take to help you achieve your goals. Engage through email and social media marketing for long lasting results.

Speaker: Susana Fonticoba, Right Click Advantage, LLC --Authorized Constant Contact Expert

"This session reviews the inter-relationship between marketing, business development and sales and how each drives the success or failure of any business. Various types of compensation plans within a myriad of business scenarios are discussed and developed." Starting June 19 and just about every 3rd Tuesday through the end of the year, we will be holding Master CEO Roundtable programs that bring together company leaders for a stimulating exchange of information, ideas and insights. Through 6 half-day monthly sessions that explore the key drivers of a business, the open forum dialogs will delve into candid, solution seeking discussions focused on the challenges and pressures unique to top level management including business and operational issues and opportunities. This powerful experience gives you the tools to address your most pressing business decisions and enhance your leadership skills. The program is designed to provide participants with their own confidential "board of advisors" who can assist with business challenges by presenting solutions for discussion. You will find that nothing compares to having this confidential network of peers and multiple CEO-level facilitators whose sole intent is to resolve your issues and help you attain new levels of success. It all boils down to business leaders working togeter to leverage their collective wisdom. The dates are as follows: June 19 - Session 1 - Strategic Planning, July 17 - Session 2 - Marketing, Aug 21 - Session 3 - Sales, Sept 18 - Session 4 - Operations, Oct 16 - Session 5 - Human Resources, Nov 13 - Session 6 - Financial Planning & Management. All chief executives face a myriad of issues. You don't have to do it alone. Harness the collective wisdom of peers by joining the Master CEO Roundtable. We are accepting enrollments based on qualification criteria. Participants for this group will have to complete This Application to be approved. Companies must have a minimum of 10 employees and $1 million in annual sales revenue. Seats are limited. First applied and accepted, first seated at the table. Once you have filled out the application and have been accepted, you do not need to keep filling it out for subsequent sessions in 2012. If you have already filled out this application in the past but have not yet received a response, or if you are renewing your interest in this program, please call our office for consideration. Please complete the application by no later than August 14 for the August 21 session, if you are indicating your interest in this program for the first time. More Information: 609-771-2947, info@sbdcnj.com or http://www.sbdcnj.com Online Registration: http://www.eventbrite.com/event/3946780928

Speaker: Larry Wolfert